aunching with Heron Preston is a natural fit. The designer, a former Nike employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of Nike design — sunglasses and a new footwear silhouette, to date. With the Nike Air Max 720/95 Heron Preston By You, Preston's historic love for the Air Max 95 (it was the first Air Max he owned) matches up with an excitement for the Air Max 720 that is bolstered by engaging in something Preston himself is personally hyped on: customization.

 “NikeiD was a first-of-its-kind experience from a brand that allowed consumers to take their product and make it their own. Early on, I was able to put my own spin on an iconic classic, the AF1," says Preston. "Today, the capabilities are being pushed so far.”